GTM Playbook

TURN COURT FILM INTO A PROFIT CENTER

Target: academy owners and player development directors running 100–500 active athletes. Their evaluations are manual and time-consuming, and they need something concrete to justify monthly dues.

Step 01 — Show, Don't Tell

Direct Outreach

"Coach [Name], saw your guards running that split-catch drill on your story. Ran a 10-second clip through our vision model — it clocked [Athlete]'s release time at 0.58s with a 46° entry arc. Generated a sample Pro Scouting Card under your branding. Can I text you the preview link?"
Step 02

15-Minute "Found Money" Demo

00–03

Audit current evaluation methods and parent communication gaps.

04–08

Live footage upload; generate a branded report in under 60 seconds.

09–12

Walk through parent upsell unit economics.

13–15

Launch the 14-day zero-cost trial for their top 10 players.

Step 03

Unit Economics Breakdown

Starter SaaS fee$199.00
Parent upsell $49.99/mo × 15 athletes+$749.85
Net academy profit+$550.85/mo

Core pitch: "With 15 players, you only need 4 parents buying an analytics card to cover the entire SaaS fee; the other 11 are pure profit."

Step 04

14-Day Pilot Close

Days 1–3

Film 10 key athletes.

Day 5

Send reports directly to parents.

Day 8

Review social proof and parent demand for regular reports.

Day 14

Lock in the monthly or annual subscription and connect Stripe payouts.

Objection Handling

"Too complicated"

You just upload raw phone video; the AI handles analytics and texts the report under your academy brand.

"We use Hudl"

Hudl is for manual team film. HoopsLogic is an automated biomechanics tool designed to generate direct player evaluation revenue.

"Can't afford it"

Set up parent billing first. If it doesn't cover the $199 fee in 14 days, you pay nothing.